Following its brand consolidation, Eurostar aimed to reinforce its position as the smart and sustainable travel alternative across Europe. To achieve this, the brand partnered with DooH it to engage travelers in transit, at key decision-making moments between airports and train stations.
Capturing attention in high-intensity travel environments
The campaign was deployed from September 1st to 30th, 2025, across 219 DigiCab screens in Brussels, Antwerp, and Charleroi, targeting routes between airports and major train stations. By leveraging geo-localized contextualization, the campaign delivered relevant content to passengers during their journeys—precisely when they were comparing transportation options.Powered by DooH it’s embedded AI, the system dynamically adapted content based on age, gender, journey type, time of day, and language, while ensuring full GDPR compliance without storing personal data. The campaign generated 887,492 impressions (above guarantee) and 1.17 million OTS contacts, with an average exposure time of 26 minutes and 58 seconds of active attention per contact, representing a +82% uplift vs mobility benchmarks.Post-campaign results highlight strong effectiveness, with 85% recall and 79% travel intention within 3 months. Notably, women and business travelers aged 25–45 showed significantly higher engagement, confirming the relevance of contextual DOOH in capturing attention during moments of mobility.
