Mobility locations
DigiCab, set up in front of passengers in VTCs and taxis, broadcasts targeted media loops.
Its Artificial Intelligence efficiently analyses the audience.
The completion rate, geolocation, age…
Everything is taken into account to measure the impact of your campaign on your audience.
Key media figures
Define your targets and segment your campaign
by audience type.
The result: an optimised ROI.
Chiffres clés du média
Définissez vos cibles et segmentez votre campagne
par typologie d’audience.
Résultat des courses : un ROI optimisé.
10M impressions
Impressions face audience uniquement sur les écrans DigiCab.
4
Vues intégrales de votre vidéo par contact, mesurées par eye tracking.
25mns
Durée d’exposition moyenne des audiences face à DigiCab.
The audiences you will reach
Millennials
Target busy areas or university campuses at times most likely to reach young audiences.
BtoB
Reach business audiences in the premium vehicles of our partner fleets and geolocate business districts.
Travelers
Near airports or train stations, target traveler audiences with precise geolocation.
The audiences you will reach
Millenials
Target busy areas or university campuses at times most likely to reach young audiences.
Les Pro
Cliquez les audiences Business à bord des véhicules Premium de nos flottes partenaires et géolocalisez les quartiers d’affaires.
Les Voyageurs
À proximité des aéroports ou gares ciblez les audiences voyageurs grâce à une géolocalisation précise.
Data driven
Turn data into results
Real-time analysis of your campaign data allows for an agile test & learn approach: the detailed campaign report is yours.
Ages
Target your audiences according to standardised age groups.
Completion rate
The proportion of exposed people who watch the entire advertisement.
Completion rates by age and gender
It defines the daily completion rate for each affected person according to their age and gender.
Gender
This targeting criterion allows you to personalise the experience of your targets to optimise retention and activation.
Repetition
The memorization rate of your audience is increased by tenfold
thanks to the 4.2 repetitions of your message.
Geolocation of your campaign
Evaluate the performance of your campaign according to the areas where it was broadcast and choose to communicate in specific locations.
Data driven
Transformez les data en résultat
L’analyse en temps réel des data de vos campagnes ouvre la voie à une approche agile de test & learn : à vous le rapport de campagne détaillé.
Âges
Ciblez vos audiences selon les tranches d’âges standardisées.
Taux de complétion
Correspond à la part des personnes exposées regardant la publicité en entier.
Taux de complétion par âge et genre
Il définit le taux de complétion journalier de chaque personne touchée
en fonction de son âge et de son genre.
Voir plus
Genre
Avec ce critère de ciblage, vous pouvez personnaliser l’expérience de vos cibles
afin d’optimiser la mémorisation et l’activation.
Répétition
Le taux de mémorisation de vos audiences se voit décuplé
grâce aux 4,2 répétitions de votre message.
Géolocalisation de votre campagne
Évaluez les performances de votre campagne en fonction des zones où elle a été diffusée et choisissez de communiquer dans des lieux spécifiques.
En savoir plus
Our offers
Make your audience happy:
offer them an optimised campaign.
Classic
Understanding your audience will become your best asset.
Run a contextualised campaign on our media and collect unique data. With our 5 carefully selected targeting criteria, your audience will no longer hold any secrets for you.
Premium
More data, higher ROI
We provide an optimised context for your campaign and let you collect the stream of relevant data that will help you generate more reach and impressions.
Custom-made
Focus on your objectives
Benefit from the expertise of our consulting and creative team. With our tailor-made offer, make sure you create the campaign you need: the one that meets your challenges.
What our clients say
They trust us
More about DigiCab
How can I integrate DOOH into my marketing or communication strategy?
DOOH as we propose it can be included in several marketing and communication strategies, drive to store, drive to web, awareness, activation, inbound marketing… Whether it is in omnichannel, multichannel, cross-channel, plurimedia, crossmedia strategies… Rely on a ROI’ste solution to develop your impact
What do I do with the data I collect and how do I use it?
Whether you are a local advertiser, SME, or a large group, DATA is the sinews of war. Thanks to the data provided by the Digicab, we offer you the possibility to better understand your audiences, their interactions and the interest they have for your campaigns.
Refining your strategies with DATA
Drive to store
Optimise your in-store visits by targeting your audiences geographically.
Drive to web
Generate qualified web traffic and convert through the use of a QR Code.
Activation
Precisely target your audience (gender, age, geography) and deliver an adapted message to optimise your conversion via a QR Code.
Improve your understanding
Discover unique data on your market, on your audience to better understand the insights of your targets.
